GOOD ON
Established in Japan, GOOD ON aims to recreate the toughness and character of classic American-made T-shirts, which become more comfortable and refined with wear. The brand is dedicated to high-quality American cotton, offering items such as T-shirts and sweatshirts.















Durability that Handles Daily Wear
The 6oz jersey fabric used in GOOD ON’s basic 100% cotton line is known for its ideal thickness for everyday wear, yet it’s highly durable. The fabric softens with wear, adapting to the body and showcasing the comfort that only high-quality American cotton can offer.

Strict Quality Standards
GOOD ON uses "COTTON U.S.A," a mark of trust that signifies the use of at least 50% high-quality American cotton, recognized globally. The Cotton Council International certifies this, and products bearing the mark meet Japan’s strict quality standards.





Colors that Evolve with Time
The pigment-dyed fabric showcases unique depth with contrast in color at different parts of the fabric, such as the seams. The color fades with each wash, enhancing the vintage feel. This creates a one-of-a-kind look over time.

*The white color is dyed using reactive dye method, which are characterized by fine particles that penetrate deep into the fabric, resulting in vibrant hues.





The neck is designed with a comfortably snug crewneck. A small pocket on the chest adds a casual touch to the overall design, perfect for creating a relaxed style.



The sleeves are ribbed, fitting gently around the wrist. The seamless tubular knit design adds to the smooth, comfortable feel.





An Ideal Silhouette for Japanese Body Types
The length and overall fit are tailored to suit the Japanese physique, offering a sleek silhouette. The fabric gradually molds to the body, enhancing the comfort with each wear. Enjoy how this T-shirt evolves with every use, adapting perfectly to your body over time.